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Premium process for premium pizza

As full-range provider and process-oriented company, we understand exactly what matters in industrial pizza production. We handle all engineering tasks and design and deliver customized turnkey solutions from a single source: from dough production all the way through to the frozen product. WP Pizza stands for operational safety, exemplary profitability, and high quality standards. 

Called in the morning, repaired in the afternoon

Enrico Fischer is a service technician at WP Bakery Technologies. The 56-year old master electrician knows when it really counts. In the morning, he had a call from Kreitmaier Bakery, in the afternoon, he was on site with the spare part and the MULTIMATIC dough divider was up and operational one hour later. Read why Enrico Fischer travels 50,000 kilometers a year and loves his job so much. 

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Kreitmaier Bakery: Reduce energy consumption and costs long-term

In October 2023, during the alert phase of the Emergency Plan for Gas for the Federal Republic of Germany, Kreitmaier Bakery in Grafing near Munich put its new production facility into operation, which features five gas-fired WP ROTOTHERM rack ovens and a RETHERM heat recovery system. The waste heat from four rack ovens, the fully automatic proofer, and the flash freezer is used to heat all the processing and heating water required for the facility building and the washers. Read how the bakery has permanently cut its energy costs.

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Picking up speed with the STEWARD

Thollembeek Bakery based in Bretten, Germany operates 60 branch stores in the Kraichgau region and beyond. Since 2018, Annika and Marc Thollembeek have been upholding a 110-year-old baking tradition in the Kraichgau region to preserve what is good and to yet venture into new things.

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Automation solution provider

The automation experts at WP BAKERY TECHNOLOGIES see themselves as a comprehensive solution provider and project planning partner for fully automated baking processes. Project manager Jörg Lauer explains in the interview how, in addition to the operational and procedural requirements, the structural conditions must be asses and transformed into solutions.

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Taking employees into the future

The Burkard Bakery in Pommersfelden, Germany combines authentic craftsmanship with modern technology to reduce employee workloads while preserving the spirit of traditional products. Toni Burkard, a ninth-generation baker, relies not only on machinery but also on trust and collaboration.

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Operating status instantly visible: Dough dividers and molding machines equipped with LEDs

All WP dough dividers and molding machines are now equipped with LEDs indicating their status. The high-intensity LEDs are clearly visible even in bright light. In conjunction with the new door design, the dough dividers and molding machines make eye-catchers in production.

Tradition meets technology

Master baker and confectioner Christian Sieberer, managing director of Sieberer KG in Filzmoos, Austria, knows the market, its costs and how to optimally utilize the advantages of the WP MULTIROLL small pastry system for the product range.

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Wood-fired oven PELLADOR achieves differentiation and high output

Bernd Sigel, managing director of the Scholderbeck bakery in Weilheim, Germany highly appreciates that the PELLADOR not only makes work easier for his employees, but also that it reduces fuel costs by 70% compared to a conventional wood-fired baking oven.

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iba 2025 in Düsseldorf: WP thinkAI!

As a strong partner of the bakery trade and the industry, we look forward to presenting you with the latest developments and innovations in the future. The next iba will take place in Munich in October 2027.

Trade fair impressions

Heat recovery in your bakeries with WP RETHERM

Would you like to optimize your existing oven system or replace your outdated one? The WP RETHERM heat recovery system powered by Ganzenmüller can be can be retrofitted to existing oven systems comprising ROTOTHERM rack ovens or MATADOR deck ovens.

Would you like to produce Wachauer rolls? New at SELECTA MODULAR.

The SELECTA MODULAR roll system is now optionally available or expandable with a Wachau station. The Wachauer station works the flour particularly gently into the dough pieces. This creates the rough surface typical of Wachauer rolls - as beautiful as if they were handmade!